What is laser engraving, and why does it suit wood so well?

Every personalised piece in our shop goes through a laser at some point. People often ask what that actually means, so here is a plain explanation of what happens, and why it works so well for gifts.

Cutting and engraving are two different jobs

A laser cutter focuses a very fine beam of light onto the surface of the wood. Turned up and moved slowly, the beam goes all the way through the sheet. That is cutting: it is how we make shapes such as hearts, stars, letters and tags.

Turned down, or moved quickly, the beam only marks the surface. That is engraving: it is how names, dates, patterns and pictures go onto the wood without going through it. Many gifts use both, cut to shape first and then engraved with your words.

Why the writing comes out brown

The laser does not use ink. The heat darkens the wood where the beam touches it, a little like toast. That is why engraved writing is a warm brown on pale wood, and why it will not rub off or fade like a printed label. The words are in the wood, not on it.

It also means no two pieces look exactly alike. Wood has a grain, and the grain takes the heat slightly differently from one piece to the next. We think that is part of the charm: your gift is a natural material, made for you.

Why it suits names and fine detail

Because the beam is so fine, a laser can draw small, crisp lettering and delicate shapes that would be very hard to cut by hand. Joined-up script, little hearts over an i, a tiny date in the corner: all of it comes out clean.

There are limits. Very thin lines and very small writing can get lost in the grain, which is why we sometimes suggest a shorter message or a bigger piece. If you are unsure, ask us before you order.

Looking after an engraved gift

• Keep it dry. Wood does not like being soaked, so wipe it with a dry or barely damp cloth.
• Keep it out of strong sun if you want the wood to stay pale for longer.
• Hang decorations and signs away from radiators and steam.

Can you engrave my own idea?

Often, yes. If you have a design, a drawing or a shape in mind, tell us about it on our made to order page. A photo or a sketch helps a lot.